- Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money.
- 1) price, 2) variable costs, 3) fixed costs (or overhead), and 4) sales volume
- Describe what kind of product offering you believe should be next. What's the next thing your customers want?
- The next product that I will offer will be a gallon water jug with will promote water consumption.
- Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?
- Hydration is a major key to overall fitness and that will allow the customers to endure the workout longer than without water.
- Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.
- What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?
- They like the capacity of the water the container holds.
- They don't like the weight of the gallon bottle.
- Describe what design/usability changes you'd make to the product.
- I would make it with a double-layered plastic with gel inside it to preserve the temperature and it would have four grip for exercise function ability. It will have different color options and able to attach to a backpack.
- Describe why you think this product would make a good addition to your current product/service offering.
- It will be a good addition to the ALPHA training, because it can come along with the service purchase. The daily recommendation for water consumption is a gallon. This will give a better impression of overall fitness and it is a practical product for my service.
This is a gallon water bottle. A gallon of water weighs about 8 lbs.

Hello Vincent,
ReplyDeleteI really like your idea. Being a frequent gym-go-er I always bring a water bottle with me to stay hydrated, but I never know if I have had too little or too much water. This product not only acts as a fitness tool, but also allows me to drink a gallon of water without re-filling my bottle. I like how you would add some insulation to keep the water cold and grips for better support.
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