Venture Concept No. 2

Opportunity:
Who has the need? 
People that want to change their lives have the need to make a transition in their lifestyle behavior to 
reap the satisfaction of being healthy and fit.

·      
      What are the forces or changes in the environment creating this opportunity? There is a big trend in effect in our society that promotes physically fit individuals because in this era of time we admire the individuals that achieve this image.

·        How is this market defined geographically and demographically? The fitness industry is a universal industry that targets all genders and races, because we all have human body that could be improved to personal preferences.

·        How are customers currently satisfying this need?  And how loyal are they to whatever they use now?  

Customers are going to the gyms and purchasing workout plans, but the loyalty is questionable. I know a few people that start a workout routine and quit after the first week, if they even complete the first week. 

·         How big is this opportunity?

The fitness industry is one of the top industries in today’s market, so the potential is vastly greater then most industries. 

·         How long will the “window of opportunity” be open?

This window of opportunity will be open for 

Innovation. 

Brand Name: ALPHA (BREED) / I AM ALPHA

Motto: Strength. Power. Dominance.

Media: Facebook, App (Lifestyle) & Instagram

Our Vision: Our vision for our customers is to transform their life in a way that they feel an overall difference in their mood and self -image. 

Components: 1) Training 2) Nutrition 3) Gear/technology 4) Sports & Goods 5) Magazine 6) Alpha Support

Membership: 

-       Amount: I have not decided a proper amount to charge yet.

-       3-month membership at a time.

-       Specials for referring a friend

-       Levels: Bronze, Silver, and Gold

-       Free custom shirt with customizing options depending on membership level.

Training:

·      Workouts for the three body types. (Tone/lean, hybrids, bulk (alpha dog))

·      Strength & Power routines

·      Endurance routines 

·      Hybrids routines (both intensities of endurance and power at play)

·      Cardio routines: Scheduled runs, stadiums, sprints/jog

·      Flexibility: Routine stretches for pre and post workouts. (Modifies to workout)

·      Personal training: for exclusive members at fee.

Nutrition: 

·      Recipes and customize, creative meals: (cut weight, maintain, Muscle-building meals (feasts))

·      Diversity with foods from all cultures, teaching the art of cooking.

·      Levels of energy intake.

·      Meals will be categorized by the amount of time it takes to complete. 

·      Shopping lists & tips: that are customized to achieve personal goals. (Varies on allowance/organic foods)

·      Video tutorials: giving step-by-step instructions (in hopes to gave free supplies from seasoning company or anything that we could get for free.)

·      One/one nutrition cooking training: for exclusive members. 

·      Supplements: protein or creatine

Gear:

·      Performance gear: comes with membership/ universal clothing 

-       Shirts/tank tops: designed with dominance and power.

The graphics will have a message that signifies alpha. 

-       Animal Icons: Lion, Great White, Grizzly Bear, Eagle, Patriotic with customization of facial/spirit animal graphic tee. (Jocelisse)

-       Pants/Shorts: performance gear similar to the athletic cut used by Nike.

-       Hats/Beanies

-       Shaker Bottles

-       Rubber/Steel Wrist Bands

-       Alpha Tag (dog tag)

Venture Concept. 

·      What are the reasons to think customers would switch to this new product?  How hard will it be to get them to switch?  

I think my customers will switch to my product because I will have a logically supported workout routine along with a nutrition plan. Also, the participants will see the results of these plans and have an idea on how long the process of transformation will take based off of the level of membership.

·      Who are the competitors?  What are their possible weaknesses or vulnerabilities?  

There are a lot of fitness competitors that have a vast amount of products and services out on the market, but I believe that their nutrition plans do not customize to their customers’ preference. 

·      What role does packaging, your price points, distribution, customer support, the customer experience or the business location play (if any) in defining your business concept? 

Customer support and experience is a vital part in my business concepts because the brand will reflect the thoughts and results from my customers. 

·      How would you organize a “business” to support the ongoing production of your new product, service, or process? How many employees? What roles are in the venture?  

I would open up my own gym with fitness classes held inside and I would hire personal trainers to assist my customers in workouts. The personal trainers will be the best in the area with the proper certifications. 

The three minor elements

First, describe what you think your most important resource will be. You might call this your venture’s “secret sauce” or “unfair advantage.” Besides your actual innovative product, service, or process, what will you have that will make it hard for competitors to copy your success?

My most important resource will be my social capital. This will help promote my business by having athletes and popular faces advertise my service. The competitors will have a hard to copying the way I deliver my services through one on one interaction with the customer and customizing nutrition plans to each customer’s preference.

Second, what’s next for the venture? Describe either the next opportunity you want to tackle with your current innovation, or describe the next new product, service, or process that may be aimed at your existing customers. 

The Quada will be my next venture I pursue. This product will promote proper water consumption through out the day with a fashionable water jug. This jug can also be used for exercise and hydration. 

Third, what’s next for you? Assuming you launched, where do you want to be in five years with this venture? Where do you want to be, as an entrepreneur, in the next decade, and how does this first venture help you achieve your vision? 

I am finishing writing this business concept and making additions to it every time I research on new exercises and nutritional foods. In five years, I want to own my own gym and food company that services my customers and the general population. In ten years, I want to be wealthy and growing in other industries of interest. This will result in my becoming apart of the top 5% of the population that is wealthy.  

Summary of feedback:

I receive positive feedback from my venture concept. Although, I was given one recommendation from a student that thinks that the key is tailoring the food and exercise to your clients specifically. I am planning on implementing this idea to my venture concept. In hopes to improve the quality of service I will provide to my customers.